THE IMPORTANCE OF TEXT TO BUSINESS.
David McIlroy
1) WHY IS TEXT ANALYSIS IMPORTANT
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TEXT IS THE RICHEST, MOST ACCESSIBLE STORAGE MEDIUM FOR KNOWLEDGE WE HAVE!
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Text is a "coded" storage medium - how to get the actual knowledge out
of what others wrote down.
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The coding consists of:-
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Information overload. Needle in a haystack.
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Hidden patterns in text, e.g. trends, movements, changes in ideas and society.
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Critical review becoming impossible. Who is right?
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TACIT (gut feel) knowledge goes to EXPLICIT (knowledge you can write down)
knowledge and back to TACIT. The most difficult code to unlock
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Language barriers.
Text Analysis is about unlocking these codes.
2) WHAT WE ARE LOOKING AT.
Common theme is
Interactive
Visual
Appropriate analysis
Problem is
10 years worth of news paper / newswire reports = 5 to 15,000 articles.
Current Approaches are
A) GATE plus Network Visualisation (Analysts Notebook)
Gate is a text analysis program produced by University of Sheffield.
The link to the department involved is
http://www.dcs.shef.ac.uk/research/groups/nlp/
The visualisation program used is Analysts Notebook from the company
http://www.i2.co.uk/
B) Themescape (SMART type algorithm for clustering plus 3D visualisation.)
This is a commercial program, site is
http://www.thememedia.com/